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About Ada

Every business deserves a real website.

We build AI-powered websites for the businesses that keep our cities running — from neighborhood restaurants to family clinics. Designed in Dubai. Built for the world.

The opportunity

300M+
Independent businesses worldwide
<25%
Have a website that works
78%
Customers discover via Instagram
<60s
From idea to live site

Mission

Independent businesses deserve the same quality as the giants.

For two decades, big companies have had access to top-tier design, dedicated engineering, and brand strategy. Independent businesses got templates, half-finished freelancer projects, or nothing at all.

AI changes the math. The same quality that used to require a 12-person agency can now be delivered by a piece of software in under a minute. We built Ada to give that to the people who need it most.

Every restaurant, every salon, every clinic, every service business — the kind that's been on Google Maps for years but never had a real home on the web — gets a website worth their trade.

Approach

Three things make Ada different.

01

AI that knows what works for your industry.

Most builders give you the same five templates regardless of business type. Ada is built on a library of 120+ professionally-designed sections, mood-matched to your industry — so a restaurant's site doesn't look like a clinic's. The AI picks what fits, then writes your story into it.

02

Built for how business actually works.

Existing builders are built for the US — they assume English, email, and a Western checkout. Ada is built for how business actually works across much of the world: WhatsApp-first contact, native Arabic and RTL, and real sector knowledge from restaurants to clinics. We started in the UAE, where we know those rhythms first-hand — and the same architecture travels.

03

You see the result before you pay.

Traditional SaaS asks you to commit before you can evaluate. Ada flips that — we build your site first, you look at it for a week, you decide. It changes the entire risk equation for the customer, and it works because the AI is good enough to stand on its own merits.

Powered by

Enterprise infrastructure. Indie pricing.

Microsoft Azure

AI generation, vision, translation

Cloudflare

Global CDN, SSL, custom domain provisioning

Stripe

Payment processing

Founder

Built with intention.

Ozgur Sagiroglu, founder of Ada

Ozgur Sagiroglu

Founder · Dubai

Ozgur is a software engineer with over a decade of experience building products for fintech, SaaS, and digital agencies. Before Ada, he architected platforms processing millions in transactions, led engineering at consulting firms, and ran Diojen Tech, where he built developer tooling for early-stage founders.

He moved to Dubai to be closer to the businesses Ada is built for. Ada is the convergence of his engineering depth and his belief that great design shouldn't be a luxury reserved for venture-backed companies.

“I watched too many good businesses settle for a bad website — or none at all — because an agency wanted $5,000 and three months. Ada is my answer to that.”

14+ years engineeringFintech & SaaSDubai-based

Where we're going

The next three years.

  1. Now · 2026

    Launch in the UAE

    Restaurants, salons, clinics, and service businesses. English first, Arabic on the roadmap.

  2. 2027

    Expand across MENA & Turkey

    Localized for each market — language, payment rails, sector knowledge. Multi-location support.

  3. 2028

    Become the default way businesses get online

    Agency partner program, white-label tier, and deep integrations with the tools businesses already use.

Get in touch.

Partnerships, press, or just hello — a real reply from the person who builds Ada.

Ada on LinkedIn

Ada is operated by Diojen Tech FZ-LLC, a registered company in Ras Al Khaimah, United Arab Emirates.